Inspite of this diversity, Nigeria is an investment hub with numerous international retail chains and businesses. For organisations who desire to understand the country but has no capacity, we have developed a bouquet of solutions to help you confidently visit Nigeria and leave with tangible information and a sense of direction on next steps for your business. Some solutions are highlighted below:

Desk research: using PESTEL and SWOT models, we conduct extensive secondary research to broaden your understanding of your prospective industry, applicable government policies, key players, marketing strategies as well as consumers profile.

Ecosystem Immersion / market scoping / touring: We facilitate close engagement with stakeholders in yourprospective industry. This engagement, which can be delivered through visits to their homes, stores, officesor at a central location, will help you to understand the space, identify market / product needs, stakeholders level of involvement and awareness in the category, purchasing power etc. All this will inform your route to market strategy, new product development, product penetration and communication.

Partnerships and networking: “Your network is the size of your net worth”. We help you build business partnerships – retail channels and distributors in strategic places – for your business penetration and growth.


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