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- 107A, Adeniyi Jones Avenue, Ikeja, Lagos
- +234 807 262 7624
FAQs
faqs
Most Popular Questions
Our mission is to empower businesses with deep insights into the African market, unlocking its full potential through cutting-edge technology and the expertise of human researchers.
What services does BanahGrace offer?
BanahGrace offers a wide range of research services including Consumer Research, Trade Research, Social Research (Development Studies), Project Management, and Field & Tab Services. Each service is designed to provide deep insights into market dynamics, consumer behaviors, and product performance to help businesses make informed decisions.
How does BanahGrace conduct Trade Research?
BanahGrace's Trade Research helps businesses understand the complexities of the supply chain, market dynamics, and competitive environment. We conduct Category/Industry Assessments, Value Chain Assessments, Competitor Assessments, and develop Route to Market Strategies. This research provides actionable insights that assist in market positioning, optimizing supply chains, and staying ahead of competitors.
Can BanahGrace assist with product testing before launch?
Yes, BanahGrace provides comprehensive Product Testing services. We evaluate consumer reactions to new or reformulated products before they are launched. This allows businesses to refine their offerings based on consumer feedback, ensuring that the product aligns with market needs and preferences, thereby reducing the risk of product failure.
How do you ensure the quality of data collected during research?
At BanahGrace, we employ a multi-layered quality assurance process. This includes targeted recruitment using advanced screening software, rigorous quality checks to filter out inconsistencies and duplicates, and automated and manual data checks throughout the research process. Our commitment to high-quality data ensures that all insights are reliable and actionable.
What is Consumer Research, and how can it help my business?
Consumer Research at BanahGrace includes studies on consumer habits, attitudes, and preferences. We help businesses understand how their customers make purchasing decisions, what influences them, and how they use products or services. These insights allow companies to predict future trends, tailor products, and create marketing strategies that better resonate with their target audience.
What is your approach to pricing studies?
Our Pricing Studies help businesses determine the optimal price point that balances customer satisfaction and revenue goals. We assess how price changes affect demand, helping you find the best strategy to maximize profits without compromising customer loyalty. Our studies also guide pricing decisions for new products or services, ensuring they align with consumer expectations.
What regions do you cover for research, especially for Trade and Consumer studies?
BanahGrace specializes in research across Nigeria and has a strong presence in West Africa. We also have growing networks across the African continent, covering regions such as Ghana, Côte d’Ivoire, Togo, Senegal, Rwanda, and DR Congo, among others. Our deep understanding of African markets makes us an ideal partner for businesses looking to expand in this region.
Can BanahGrace support us if we only need data collection services and not full-scale research?
Absolutely! BanahGrace provides Field & Tab Services for clients who only require data collection. We offer both qualitative and quantitative data collection, ensuring the same level of commitment and quality as we do for full-scale research. Whether you need focus groups, interviews, or surveys, we manage the fieldwork, coding, and data processing to provide you with ready-to-use insights.
Where every African market whispers its secrets, we listen, translate, and empower.
We empower businesses with deep insights into the African market, unlocking its full potential through cutting-edge technology and the expertise of human researchers.