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BanahGrace is a specialist CONSUMER BEHAVIOUR research company with
extensive knowledge and a deep understanding of the different Nigerian consumers across many sectors. We help our clients with actionable insights that drive decision making, relevance, effectiveness – and success
At BanahGrace, we deliver research in a manner that engages audiences and ensures the information is well received, understood, actionable and used for the benefit of your business.
We approach every assignment with empathy, respect, clarity of thought and global standard research methodology and innovation.
We are incisive and focused on finding the quickest and most insightful way to deliver your projects. Our goal is to help you build your business in Nigeria with actionable insights and data to power your decision making.
Focus group discussions, In-depth interviews
Managing of project and team from start to finish .
Touring / market scoping. Ecosystem Immersion.
Quantitative studies and desk research. Brokerages services to
investors (foreign & local)
Managing research projects for Local and International agencies and recruitment of services for business events.
Qualitative studies (Focus group discussions, In-depth interviews, Shopnography, Immersions, ethnography etc.
BanahGrace is a specialist consumer behaviour research company connected to the cultural context, values and pulse of Nigerian society.
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We are hired because we are incisive and focused on finding the quickest and most insightful way to deliver your projects. If there is a better, quicker way, we will find it.
A senior consumer behaviour research expert is assigned to every project. Our extensive knowledge and perspective, gained from completing numerous projects across different sectors, is brought to every project we implement.
Regardless of your research objective, we will find the right research framework and methodology to apply, innovatively. We infuse latest thinking, working with you to enrich our understanding of your products and category; then we step out and get you actionable insights to create your advantage.
we tell great stories, which make a huge difference to how information is received, translated and used for the benefit of your business. We utilize storytelling as a method of communicating the value of your research in a way that really engages audiences and drives actions across your business.