Trade Research

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Trade Research

Understanding the dynamics between manufacture and supply is crucial to brand and business success. BanahGrace through her Trade research studies can help you navigate the complexities of the African market by helping you understand channel dynamics through insights from operators, distributors and manufacturers for strategic and  accurate decision-making based on our very reliable data.

Route To Market Strategy 

Route to market strategy is sometimes offered as part of our industry assessments studies, where it’s a stand alone, At BanahGrace, we analyse the best channel strategy for your product reviewing category data from the trade vis-à-vis supply gaps and opportunities.

Competitor Assessment

With our competitor assessment studies, you can stay steps ahead of others. Getting competition data on products, sales, and marketing,  we help you identify their strengths and weaknesses and discover potential opportunities. 

Distribution Check

With our distribution checks, we uncover where your product is sold and possible promotion. This also estimates the level of your  market penetration.

Value Chain Assessment

An evaluation of your value chain helps you to understand where opportunities for improvements lie. We unearth insightful data across each activity of your value chain to inform strategies for production efficiency and maximum value at the least possible cost.

Retail Check (Audit)

We assess your brands in the retail to evaluate compliance with manufacturers pricing, display and promotion standards. With BanahGrace Retail checks, you can evaluate your brands in the retail vis-à-vis that of competition along the above indices.

Category/Industry Assessment

An understanding of  the category for effective positioning and vantage strategies. You can evaluate the size of the market, plan demand, measure your growth and discover untapped niche markets. 

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Experience the Difference

We are working in the format of an outsourcing project office. We assume operational coordination and control over the compliance with all project implementation parameters that ensures the execution of works on time.

Integrating of innovation and public benefit into your workflows; ensuring strategic and sustainable development of your organization from project.

Industry Assessment
Competitor Assessment
Distribution Check
Route To Market Strategy

Your Competitive Advantage

In-Depth Market Understanding

We have extensive knowledge of local and regional market structures, enabling us to provide nuanced insights that are both broad and detailed.

Robust Data Collection Methods:

Our trade research employs a blend of qualitative and quantitative techniques, including interviews, surveys, and on-the-ground observations, ensuring accurate and multi-dimensional data.

Expert Analysis

   Our team of seasoned analysts interprets data with precision, identifying trends, opportunities, and risks that matter most to your business strategy.

Customized Solutions

We tailor our trade research to fit your unique business goals, focusing on the specific supply chain dynamics, competitor positioning, and channel strategies relevant to your market.