BanahGrace Market Research

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Retail & Trade Audits

See What's Happening In-Market. Take Action. Drive Growth.

BanahGrace gives you clear visibility into product availability, pricing, promotions and shelf execution — so your brands perform better where it matters most: in-store.

On-the-ground visibility

Actionable insights

Better execution, stronger results

Complete Visibility Across Your Trade Environment

From shelf presence to promotions and pricing, our retail audits help you understand what shoppers actually experience — and where performance can improve.

Product Availability

Track stock levels, out-of-stocks and distribution gaps across key outlets and channels.

Visibility & Display

Assess shelf share, planogram compliance, facings and secondary display presence.

Pricing Checks

Monitor retail prices, price compliance and competitive pricing across markets.

Promotions & Execution

Evaluate promo presence, POS materials and execution quality against campaign plans.

Outlet Assessment

Profile outlet types, traffic potential and merchandising conditions that shape brand performance.

Route to Market Insights

Understand channel coverage, distributor reach and execution gaps across your trade network.

Our Approach

01

Define

Clarify audit objectives, priority SKUs, markets and the decisions you need to support.

02

Design

Build the outlet sample, checklist and digital tools for consistent, reliable fieldwork.

03

Collect

Capture in-store evidence across outlets with trained auditors and photo-backed checks.

04

Analyse

Turn audit data into clear patterns by channel, region, brand and competitor set.

05

Deliver

Share actionable recommendations your sales and trade teams can execute immediately.

Why BanahGrace?

Trusted In-Market Visibility Across Africa

  • Experienced field teams with deep knowledge of African retail and trade channels.

  • Photo-verified audits that give you confidence in every finding.

  • Coverage across modern trade, general trade and key informal channels.

  • Fast reporting cycles tailored to sales, trade marketing and brand teams.

  • Clear recommendations that improve execution where shoppers make decisions.

In-store retail audit

Your Brand. Our Insights. Better Execution.

Get the in-market clarity you need to fix gaps, protect share and grow shelf performance.

Request a Proposal

Ready to Improve In-Store Performance?

Let's design a retail audit programme that gives your team clear visibility and faster action.