BanahGrace is a specialist CONSUMER BEHAVIOUR research company with extensive knowledge and a deep understanding of the different Nigerian consumers across many sectors. We help our clients with actionable insights that drive decision-making, relevance, effectiveness – and success.

• We approach every assignment with empathy, respect, clarity of thought and global standard research methodology and innovation. We are hired because we are incisive and focused on finding the quickest and most insightful way to deliver your projects.
• Our goal is to help you build your business in Nigeria with actionable insights and data to power your decision making.
• At BanahGrace, we deliver research in a manner that engages audiences and ensures the information is well received, understood, actionable and used for the benefit of your business.
• Founded in April 2017, BanahGrace, has completed insightful projects for clients in FMCG, Financial, Oil & Gas, Technology, Fashion, Marketing, etc
• With our one-team approach, we work with a singularity of purpose – our clients’ better understanding of their markets.

• Full-on attention, Flexibility and Speed: We are hired because we are incisive and focused on finding the quickest and most insightful way to deliver your projects. If there is a better, quicker way, we will find it.
• Full-on expertise: A senior consumer behaviour research expert is assigned to every project. Our extensive knowledge and expertise, gained from completing numerous projects across different sectors, is brought to every project we implement.
• Full-on Science: Regardless of your research objective, we will find the right research framework and methodology to apply, innovatively. We infuse the latest thinking, working with you to enrich our understanding of your products and category; then we step out and get you actionable insights to create your advantage.
• Full-on tools and latest techniques: Our research instruments – screener, discussion guides, data gathering, and mining techniques reflect the latest thinking in neuromarketing, marketing strategy and qualitative research techniques
•  Full-on creativity: we tell great stories, which make a huge difference to how information is received, translated and used for the benefit of your business. We utilize storytelling as a method of communicating the value of your research in a way that really engages audiences and drives actions across your business.
• Full-on peace of mind: Our seamless execution of projects means we eliminate business strategy – consumer, product and service – worries that keep you up at night.