Abiola Olaonipekun

Abiola is an experienced market insight consultant and business analyst with a track record of self-starting and proficiency with over a decade of working experience. She has worked in different capacities – full time and freelance basis for different organizations.

– A graduate of Banking and Finance from the University of Ado – Ekiti, Ekiti State and pursuing her MBA with the Business School Netherlands, Abiola previously had stints as a brand and communication executive with Sesema PR, a leading PR agency in Nigeria, a consultant with UK-DFID, Senior Researcher at Kantar and most recently Manager, consulting unit with Pierrine Consulting.

– In sum, her professional background includes consulting, research and analytics, branding and comms, value-chain analysis, segmentation, marketing and project management. A thoroughbred business accelerator, she has conducted feasibility studies for SMEs and new companies; handled qual and quant studies offered strategic advice on investment ideas, acted as a connector between Business-to-business (B2B) as well as made recommendations on organizational optimization.

– Abiola is a style connoisseur, with a keen interest in fashion; having a penchant for shoes, dresses and accessories. She runs part-time, a distribution chain that focuses on these items.